Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.

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Dades bibliogràfiques
Autor principal: Smith, Paul, 1967 July 3-
Format: eBook
Idioma:English
Publicat: New York : American Management Association, ©2012.
Matèries:
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
Communication.
Narrative medicine.
Corporate culture.
Misinformation.
BUSINESS & ECONOMICS > Business Communication > General.
Narrative medicine
Corporate culture
Communication
Communication in management
Leadership
Organizational behavior
Storytelling
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
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