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Winning the story wars : why those who tell--and live--the best stories will rule the future Jonah Sachs.

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Captains of consciousness : advertising and the social roots of the consumer culture by Stuart Ewen.

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Web rules how the Internet is changing the way consumers make choices Tom Murphy.

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The social organization of electric power supply in modern societies.

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The birth of a consumer society : the commercialization of eighteenth-century England Neil McKendrick, John Brewer, and J.H. Plumb.

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The morality of spending : attitudes toward the consumer society in America, 1875-1940 Daniel Horowitz.

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The revenge of analog : real things and why they matter David Sax.

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Showing off in America : from conspicuous consumption to parody display by John Brooks.

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The screwing of the average man.

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The sociology of consumption : an introduction Peter Corrigan.

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Appetite for change : how the counterculture took on the food industry Warren J. Belasco.

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The inmates are running the asylum Alan Cooper.

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Net worth shaping markets when customers make the rules John Hagel III, Marc Singer.

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The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction Tibor Scitovsky. --

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The world of goods Mary Douglas and Baron Isherwood.

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Consumers and luxury : consumer culture in Europe, 1650-1850 edited by Maxine Berg and Helen Clifford.

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