Neuroscience for organizational communication : a guide for communicators and leaders / Laura McHale.

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Dades bibliogràfiques
Autor principal:	McHale, Laura (Autor)
Format:	eBook
Idioma:	English
Publicat:	Singapore : Palgrave Macmillan, [2022]
Matèries:	Communication in organizations. Communication > Psychological aspects. Neurosciences. Communication in organizations Communication > Psychological aspects Neurosciences
Accés en línia:	Click for online access

Taula de continguts:

Part 1. Introduction to neuroscience for corporate communications
Chapter 1. Why should communicators care about neuroscience? - Chapter 2. The changing landscape
Chapter 3. Lets get neurological
Chapter 4. The body politic
Part 2. The neurocommunicators toolkit
Chapter 5. The coming of neuroleadership
Chapter 6. The braking system
Chapter 7. The toolkit
Chapter 8. The neuroscience of Aristotle
Chapter 9. The culture club
Part 3. The psychology of the corporate communications team
Chapter 10. Communicator, heal thyself
Chapter 11. Safe space
Part 4. Self-care for corporate communications professionals
Chapter 12. Communicating trauma and loss
Chapter 13. The neuroscience of compassion
Epilogue. Practice what you preach.

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