Neuroscience for organizational communication : a guide for communicators and leaders / Laura McHale.

Kaydedildi:
Detaylı Bibliyografya
Yazar: McHale, Laura (Yazar)
Materyal Türü: Ekitap
Dil:English
Baskı/Yayın Bilgisi: Singapore : Palgrave Macmillan, [2022]
Konular:
Online Erişim:Click for online access
İçindekiler:
  • Part 1. Introduction to neuroscience for corporate communications
  • Chapter 1. Why should communicators care about neuroscience? - Chapter 2. The changing landscape
  • Chapter 3. Lets get neurological
  • Chapter 4. The body politic
  • Part 2. The neurocommunicators toolkit
  • Chapter 5. The coming of neuroleadership
  • Chapter 6. The braking system
  • Chapter 7. The toolkit
  • Chapter 8. The neuroscience of Aristotle
  • Chapter 9. The culture club
  • Part 3. The psychology of the corporate communications team
  • Chapter 10. Communicator, heal thyself
  • Chapter 11. Safe space
  • Part 4. Self-care for corporate communications professionals
  • Chapter 12. Communicating trauma and loss
  • Chapter 13. The neuroscience of compassion
  • Epilogue. Practice what you preach.