Crisis Communication : Theory and Practice.

Crisis Communication : Theory and Practice.

Guardat en:
Dades bibliogràfiques
Autor principal: Zaremba, Alan Jay
Format: eBook
Idioma:English
Publicat: Hoboken : Taylor and Francis, 2014.
Matèries:
Communication in organizations.
Crisis management.
Communication in organizations
Crisis management
Accés en línia:Click for online access
Taula de continguts:
  • Cover; Half Title; Title Page; Copyright Page; Dedication and Acknowledgments; Table of Contents; 1 Foundations for Crisis Communication; Chapter in a Nutshell; Sweet Sixteen; Practice and Simulations; Apply the Principles; Foundational Planks; Book Structure and Features; Chapter Features; Point/Counterpoint; Summary: A Toolbox; Practitioner Perspective: Ed Klotzbier; Exercises and Discussion Questions; Notes; 2 Defining Crisis Communication; Chapter in a Nutshell; Case 2.1: Lab Shopping; Questions for Analysis; Defining Crisis Communication; Apply the Principles; Types of Crises.
  • What Do Crisis Communications Do?Myths About Crisis Communication; Apply the Principles; Key Crisis Communication Terms; Apply the Principles: Test Yourself; Crisis Communication and Organizational Communication; Apply the Principles; Point/Counterpoint; Summary: A Toolbox; Practitioner Perspective: Caroline Sapriel; Exercises and Discussion Questions; Notes; 3 Organizational Theory and Crisis Communication; Chapter in a Nutshell; Case 3.1: A New Superstar; Questions for Analysis; Practical Theory; Systems Theory; Cultural Theory; Apply the Principles; Classical Theory; Apply the Principles.
  • Human Resources TheoryApply the Principles; Chaos Theory; Critical Theory; Apply the Principles; Communication Theory; Point/Counterpoint; Summary: A Toolbox; Exercises and Discussion Questions; Practitioner Perspective: Julie Hall; Notes; 4 Planning for Crises; Chapter in a Nutshell; Case 4.1: There Must Be Some Mistake; Introduction
  • Time to Fix the Roof; Foundations: Avoiding Denial; Ethos and Legitimacy; Proactive Planning: Communication Infrastructure; Proactive Planning: Apply Stakeholder Theory; Apply the Principles: Stakeholder and Inoculation Theory; Globalization and Ethnocentrism.
  • Step-by-Step Crisis PlanningApply the Principles; Apply the Principles; Point/Counterpoint; Summary: A Toolbox; Practitioner Perspective: Alan Barocas; Exercises and Discussion Questions; Notes; 5 Responding to Crises; Chapter in a Nutshell; Case 5.1: "What Would You Expect the Company to Do?"; Questions for Analysis; Introduction; Image Restoration Theory; Image Restoration Approaches; Apply the Principles; What Are the Best Approaches?; Recurring Counsel for Responding During Crises; Why Do Crisis Communication Responses Fail?; Point/Counterpoint; Summary: A Toolbox.
  • Exercises and Discussion QuestionsCase for Analysis; Notes; 6 Ethical Issues in Crisis Communication; Chapter in a Nutshell; Case 6.1: Jelly Beans; Questions for Analysis; Why Do Ethical Decisions Affect Crisis Communication?; Apply the Principles; The Normalization of Deviance; Transparency, Ambiguity, and Crisis Communication; Significant Choice; Ethics of Scientific Argument; Apply the Principles; Ethical Behavior and Legal Decision Making; Identifying Fallacies; Apply the Principles; Point/Counterpoint; Summary: A Toolbox; Exercises and Discussion Questions.

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