Description
| Summary: | A proven, innovative approach to meeting customer demand. Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers.
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| Physical Description: | 1 online resource (xii, 257 pages) : illustrations, diagrams |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0471013765
9780471013761
047019202X
9780470192023
9780471384991
0471384992
1280341025
9781280341021
9786610341023
6610341028 |
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| Language: | English. |
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| Source of Description, Etc. Note: | Source of description: Print version record. |
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