Perfect imperfection: Vulnerability in influencer communications on social media.

Awduron: Penttinen, Valeria¹ (AUTHOR) vpenttinen@niu.edu

Ffynhonnell: Journal of Marketing Management. May2025, Vol. 41 Issue 5/6, p459-484. 26p.

Termau Pwnc: *INFLUENCER marketing, SOCIAL cognitive theory, PARASOCIAL relationships, INTERNET content, SOCIAL interaction

Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers.

Awduron: Mrad, Mona¹ (AUTHOR) mmrad@aus.edu, Ramadan, Zahy² (AUTHOR), Tóth, Zsófia³ (AUTHOR), Nasr, Lina⁴ (AUTHOR), Karimi, Sahar⁵ (AUTHOR)

Ffynhonnell: Journal of Advertising. Jan-Mar2025, Vol. 54 Issue 1, p1-19. 19p.

Termau Pwnc: *INFLUENCER marketing, *CONSUMERS, PARASOCIAL relationships, SOCIAL comparison, JEALOUSY

Fear of missing out, social media influencers, and the social, psychological and financial wellbeing of young consumers.

Awduron: Bartosiak, Abbey¹ (AUTHOR), Lee, Jung Eun² (AUTHOR), Loibl, Cäzilia¹ (AUTHOR) loibl.3@osu.edu

Ffynhonnell: PLoS ONE. 4/15/2025, Vol. 20 Issue 4, p1-22. 22p.

Termau Pwnc: *INFLUENCER marketing, *PARASOCIAL relationships, *STRUCTURAL equation modeling, *SOCIAL interaction, *WELL-being, *YOUNG consumers

Perceptions of Monica Geller in Friends : A Pilot Study on Personality Frameworks and Parasocial Relationships.

Awduron: Garcia, Danilo^1,2,3,4,5,6 (AUTHOR) danilo.garcia@icloud.com

Ffynhonnell: Behavioral Sciences (2076-328X). Feb2025, Vol. 15 Issue 2, p146. 24p.

Termau Pwnc: *PERSONALITY, *PARASOCIAL relationships, *PSYCHOLOGICAL research, *REWARD (Psychology), *BIOPSYCHOSOCIAL model, *FIVE-factor model of personality

The Mediating Role of Parasocial Relationship in Customer Services Chatbots Among Millennials and Gen Z Population.

Awduron: Ramya, J. B.¹ (AUTHOR), Alur, Sivakumar¹ (AUTHOR) sivakumar.a@vit.ac.in

Ffynhonnell: International Journal of Human-Computer Interaction. Jan2025, Vol. 41 Issue 2, p919-931. 13p.

Termau Pwnc: *PARASOCIAL relationships, *QUALITY of service, *CUSTOMER services, *TRUST, *SATISFACTION, *CHATBOTS, *AGE groups

You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements.

Awduron: Glaser, Matthias¹ (AUTHOR) matthias.glaser@univie.ac.at, Reisinger, Heribert¹ (AUTHOR), Florack, Arnd¹ (AUTHOR)

Ffynhonnell: Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p568-587. 20p.

Termau Pwnc: *CONSUMER attitudes, *CONSUMERS, *BRANDING (Marketing), PARASOCIAL relationships, ACTORS

Exploring the role of learning goal orientation, instructor reputation, parasocial interaction, and tutor intervention in university students' MOOC retention: A TAM-TRA based examination.

Awduron: Wang, Siyao¹ (AUTHOR), Lee, Sang-Khee¹ (AUTHOR) lsngk@pknu.ac.kr

Ffynhonnell: PLoS ONE. 9/12/2024, Vol. 19 Issue 9, p1-20. 20p.

Termau Pwnc: *CHINESE-speaking students, *PARASOCIAL relationships, *STUDENT recruitment, *COLLEGE students, *LEARNING goals

Believe It or Not? Investigating the Credibility of Voice Assistants in the Context of Social Roles and Relationship Types.

Awduron: Sarigul, Busra¹ (AUTHOR) b.sariguel@iwm-tuebingen.de, Schneider, Frank M.² (AUTHOR), Utz, Sonja^1,3 (AUTHOR)

Ffynhonnell: International Journal of Human-Computer Interaction. May2025, Vol. 41 Issue 10, p6253-6265. 13p.

Termau Pwnc: *INTERPERSONAL relations, *ARTIFICIAL intelligence, PARASOCIAL relationships, SOCIAL role, SELF-efficacy

What Drives Young Adults to Engage in Cloud Fitness on Short Video Platforms? Source Credibility, Technology Affordance, and the Theory of Planned Behavior Perspectives.

Awduron: Chen, Xuewei¹ (AUTHOR), Li, Juruisi¹ (AUTHOR), Xu, Xinyue² (AUTHOR) xuxy21@mails.tsinghua.edu.cn

Ffynhonnell: International Journal of Human-Computer Interaction. Apr2025, p1-18. 18p. 4 Illustrations.

Termau Pwnc: *INFLUENCER marketing, PLANNED behavior theory, PARASOCIAL relationships, DIGITAL technology

Beyond likes: the persuasive potential of romantic parasocial relationships with influencers.

Awduron: Breves, Priska L.¹ (AUTHOR) p.l.breves@uva.nl, Liebers, Nicole T.¹ (AUTHOR), Meijers, Marijn H. C.¹ (AUTHOR), van Berlo, Zeph M. C.¹ (AUTHOR)

Ffynhonnell: International Journal of Advertising. May2025, Vol. 44 Issue 4, p651-673. 23p.

Termau Pwnc: *INFLUENCER marketing, PARASOCIAL relationships, SOCIAL media, DEPENDENT variables, PERSUASION (Psychology)

‘Alexa, what do you mean to me?’: a scoping review and model of parasocial relationship formation with smart speakers.

Awduron: Griffin, Charlotte Elizabeth¹ (AUTHOR) cgriffin3@glos.ac.uk, Powell, Georgina¹ (AUTHOR)

Ffynhonnell: Behaviour & Information Technology. Apr2025, p1-27. 27p. 5 Illustrations.

Termau Pwnc: *SMART speakers, *HUMAN-computer interaction, PARASOCIAL relationships, SOCIAL interaction, SECURITY (Psychology), OLDER people, LONELINESS

Sociable robots or focused speakers? Transforming customer experience with communication style and embodiment type in smart home devices adoption.

Awduron: Shi, Jian¹ (AUTHOR), Lin, Cong² (AUTHOR), Wang, Haochen³ (AUTHOR), Jung, Soyoung⁴ (AUTHOR), Ta, Na³ (AUTHOR) tanayun@ruc.edu.cn, Liu, Ruhao³ (AUTHOR), Gao, Yuxin⁵ (AUTHOR), Cao, Huajie⁶ (AUTHOR)

Ffynhonnell: Behaviour & Information Technology. Apr2025, p1-16. 16p. 3 Illustrations.

Termau Pwnc: *SMART devices, *ARTIFICIAL intelligence, PARASOCIAL relationships, SMART homes, RISK perception

From Parasocial Interaction to Parasocial Relationship: A Review and Research Agenda.

Awduron: Sheng, Jie¹ (AUTHOR) jsheng@must.edu.mo, Kostyk, Alena² (AUTHOR), Chatzipanagiotou, Kalliopi³ (AUTHOR)

Ffynhonnell: International Journal of Consumer Studies. Mar2025, Vol. 49 Issue 2, p1-32. 32p.

Termau Pwnc: *INTERNET marketing, *PERIODICAL publishing, PARASOCIAL relationships, MEDIA consumption, PERIODICAL articles

Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers.

Awduron: Vinoi, Nivin¹ (AUTHOR), Shankar, Amit¹ (AUTHOR), Abdullah Alzeiby, Ebtesam² (AUTHOR), Gupta, Pragya³ (AUTHOR) pragya.g@jaipuria.ac.in, Agarwal, Vaishali⁴ (AUTHOR)

Ffynhonnell: Journal of Hospitality Marketing & Management. Apr2025, Vol. 34 Issue 3, p325-354. 30p.

Termau Pwnc: *INFLUENCER marketing, *MARKETING strategy, PARASOCIAL relationships, ANTHROPOMORPHISM, HOSPITALITY

From Virtual Trainers to Companions? Examining How Digital Agency Types, Anthropomorphism, and Support Shape Para‐Social Relationships in Online Fitness.

Awduron: Feng, Ying¹ (AUTHOR) Ying.Feng@soton.ac.uk, Meng, Jie² (AUTHOR), Cheah, Jun‐Hwa³ (AUTHOR)

Ffynhonnell: Psychology & Marketing. Mar2025, Vol. 42 Issue 3, p842-865. 24p.

Termau Pwnc: *CONSUMER behavior, PARASOCIAL relationships, AVATARS (Virtual reality), VIRTUAL reality, SOCIAL perception, ANTHROPOMORPHISM, EXERCISE & psychology, PERSONAL trainers

Exploring the Influence of Vlogger Attributes on Followers Purchase Intentions: The Moderating Effect of Parasocial Interaction.

Awduron: Atta, Hajira¹, Ahmad, Naeem², Tabash, Mosab I.³ mosab.tabash@aau.ac.ae, Varma, Manishkumar⁴, Elsantil, Yasmeen⁵

Ffynhonnell: International Review of Management & Marketing (IRMM). 2025, Vol. 15 Issue 2, p95-104. 10p.

Termau Pwnc: *INFLUENCER marketing, *CONSUMER behavior, *SOCIAL marketing, PARASOCIAL relationships, PERSONAL beauty, VIDEO blogs

Micro or Meso: Do influencers influence veganism?

Awduron: Chhabra, Sakhhi¹ (AUTHOR) sakhhichhabra@xlri.ac.in, Wani, Tahir A.² (AUTHOR), Kaushal, Vaishali³ (AUTHOR)

Ffynhonnell: Journal of Marketing Communications. Mar2025, p1-22. 22p. 2 Illustrations.

Termau Pwnc: *CONSUMER psychology, *MARKETING, *INFLUENCER marketing, PARASOCIAL relationships, PERSONAL beauty

Further Validation of the Multidimensional Measure of Parasocial Relationships (MMPR).

Awduron: Zsila, Ágnes^1,2 zsila.agnes@btk.ppke.hu, Budiarto, Yohanes³, Watson, David⁴, McCutcheon, Lynn E.⁵

Ffynhonnell: North American Journal of Psychology. Mar2025, Vol. 27 Issue 1, p35-51. 17p.

Termau Pwnc: PARASOCIAL relationships, SOCIAL comparison, FACTOR structure, MULTIDIMENSIONAL scaling, ATTITUDE (Psychology), SELF-esteem

Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?

Awduron: Bao, Wuxia¹ (AUTHOR) wuxia.bao255@gmail.com, Beuckels, Emma² (AUTHOR), Hudders, Liselot² (AUTHOR), Yu, Shubin³ (AUTHOR)

Ffynhonnell: International Journal of Advertising. Mar2025, Vol. 44 Issue 3, p589-616. 28p.

Termau Pwnc: *BRAND image, *BUSINESS names, *CONSUMER psychology, *COVID-19 pandemic, *LUXURIES, PARASOCIAL relationships

The Impact of Familiarity with a Communicator on the Persuasive Effectiveness of Pandemic-Related Fear Appeals Explained Through Parasocial Relationships.

Awduron: Liebers, Nicole¹ (AUTHOR) n.t.liebers@uva.nl, Vogel, Achim² (AUTHOR), Breves, Priska¹ (AUTHOR), Schramm, Holger² (AUTHOR)

Ffynhonnell: Mass Communication & Society. Jul/Aug2024, Vol. 27 Issue 4, p765-791. 27p.